Low Cost iPhone: Never In The Apple

Apple ready to trim on its image and its margins by launching a low-cost iPhone? Absolutely not replied in China, said Phil Schiller, Apple marketing chief. This is one of the persistent rumors about the iPhone and resurfaces almost every year: Apple’s smartphone will offer a more affordable price with a model called “low cost”. Apple would it be ready for it to break with its premium strategy and abandon its high margins? Asked about it by the Chinese newspaper Shanghai Evening News, the vice-president of marketing for Apple, Phil…

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